2024 ANIME EXPO B2C
Global Exhibition
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LEVEL INFINITE 2024 ANIME EXPO B2C
Global Exhibition
Project Background
Level Infinite is a global game publishing brand established by Tencent, a major Chinese IT company. One of the games published by Level Infinite, Goddess of Victory: Nikke, was released in 2022 and quickly gained global recognition, generating over $100 million in revenue within just one month. Nikke garnered an enthusiastic and highly positive reception from its fans at AX 2024.Anime Expo (AX) is the largest anime and manga convention in North America, offering a festival-like experience where fans and industry leaders come together in a vibrant, theme-park-style atmosphere. Enthusiasts from around the world gather to celebrate anime, manga, cosplay, gaming, and pop culture, making it a key event for brands to engage with their audience on a global stage.
Our Solution
Goddess of Victory: Nikke exhibition booth was an instant success at AX 2024, with demo reservations selling out in just nine minutes. EIDETIC, responsible for the planning, production, and management of LEVEL INFINITE’s B2C exhibition booth, ensured the booth's prime location in the exhibit hall lobby, capitalizing on high traffic from the entrance and guaranteeing maximum exposure throughout the event.EIDETIC seamlessly integrated interactive events and experiences, such as in-game summer events, significantly enhancing user engagement and transformed the booth from a simple display into an immersive experience. The high-quality cosplay models, combined with the visually striking booth design, played a crucial role in attracting attendees, sparking a flurry of photos and social media buzz, and amplifying the brand's visibility.
- Creative Strategy & Attendee Journey Mapping
- Booth & Application Design, Fabrication & Construction
- Cosplay Costume Production & Event Execution
- Stage Management & Execution
- HR Management & Show Site Supervision
