2024 IFA Berlin
Global Exhibition
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Midea 2024 IFA Berlin
Global Exhibition
Project Background
Midea, a leading Chinese home appliance brand with $51.2 billion in sales in 2023, is both a top global manufacturer and an OEM for many international brands. It offers a wide range of products from washing machines to air conditioners. As it continues to expand globally, Midea incorporates smart home technologies into its innovative product lineup.In 2024, IFA celebrated its 100th anniversary as the world’s longest-running IT and home appliance trade show. Held annually in Berlin, IFA is ranked among the top three global exhibitions alongside CES and MWC. The exhibition attracts leading companies from around the world to showcase the latest innovations and technologies.
At IFA 2024, Midea made a bold statement by occupying the entire Hall 5.1 with a massive 2,865㎡ booth, making it the event's largest exhibitor. The display featured functional and eco-friendly technologies designed for seamless everyday integration.
Our Solution
Eidetic combined energy-efficient appliances with eco-conscious interior design to reflect Midea’s commitment to improving quality of life through sustainable innovation. Recognizing that technology's core purpose is to serve people, we embraced the theme of Humanity.Our focus was on creating an environment where Midea's innovative products could be showcased in a way that highlighted both their functionality and their seamless integration into aesthetically pleasing living spaces. Visitors were welcomed into a cozy and warm home setting, where the appliances harmoniously fit into the carefully designed space.
Over the five days of the Midea IFA Berlin, more than 30,000 visitors attended. At the same time, around 8,300 engaged in hands-on product demonstrations. The Midea showcase not only attracted significant attention but also reinforced the brand’s position as a leader in human-centered, innovative design.
- Booth size: 30,839 sqft (2,865㎡)
- 25-Day Installation Period
- Creative Strategy & Attendee Journey Mapping
- Comprehensive Booth Design, Fabrication, and Construction
- HR Management & On-Site Supervision
- Over 30,000 Visitors, 8,300 Direct Engagements
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